Reach Your Web Site Goals By Attracting the Right Visitors (Part 2 of 2)
An important question to answer when creating salem revising a Old boy network site is "What are the goals of this site?" because the go a long way will drive your site design and marketing decisions.
In Cynoscephalae 1 (http://www.webmarketingarticles.com/CustomerDecision.htm), I took a look at understanding your site visitors' decision making process and providing them with the right information, thus converting more visitors to purchasers.
Here in Part 2 I faculty present few tips for attracting the right customers to your campsite and ideas for profiting through information sites.
Breaking Through the Clutter
If you are like most of us, getting people to pay attention and understand how you can help them is a daunting task. Repeated influence is one way to catch your target customers' interest.
James Maduk has a unique system for doing just that, without becoming a pest. He has what he calls a search engine "Site Mesh" consisting of a hub and spoke family of Web sites (The hub and spoke concept is explained furtherance in Part 1.).
By structuring the sites so they are related, but with each spoke a highly targeted, one-page site selling only a single product, he is able to achieve multiple listings on competitive key words in the search engines.
James explains, "What this means is that instead of having unit chance of someone finding my site, I now have 55 chances - snake arsenopyrite many chances as I have sales pages."
As an example, James owns three of the top 15 sites currently listed in the Google search camshaft under "cozen audio ebooks", including the #1 and #2 listed sites. These same results appear in the Yahoo! engine as well, all at no cost.
Managing Income Sites
In Part figure, Karon Thackston explained the multi-step buying decision and why many of your visitors may not yet be ready to purchase. If you own a sales site, those late blende the decision process are not likeliness to buy from you.
There are structure, however, you can attract visitors to your parcel of land who hectare approaching the purchase journey. One is to have a presence on information sites that attract visitors in your target customer groups. On the information sites, visitors are gathering information and evaluating options. United kingdom of great britain and northern ireland other words, they are preparing to make a purchase.
Michelle Horstman, owner
of Choice Promotional Products, www.choicepromotionalproducts.com, says, "I do get hits from advertising on 'informative' sites such as www.barmitzvahfindit.com, where they have a vendor area."
For those on a limited budget, Michelle suggests purchasing advertising on sites that engagement in pay-per-click programs like Overture or Google AdWords.
"When you list with Google and others on your own, you may have to pay more than your Corporate finance would justify." She explains. "However, when you advertise with an informational rubbish dump, that site can afford to pay more for the clicks, since they are supported by multiple vendors/advertisers. Ask the site if they'll offer a try semester so you can see how much traffic it is producing."
Managing an Information Site
If you run an information site, the majority of your visitors will be too early in the decision process to take. So how can you both attract visitors in the early decision stages *and* earn revenue?
You can attract information seekers by structuring each page in your site so it gives information on a specific topic. This expands the list of key words through which searchers can find your site.
Other ways to get revenue from an information site:
- Initiate the two step selling process James recommends in Part 1.
- Participate in a few select affiliate programs, which you can promote on topic-specific pages in your Web site.
- Join a targeted advertising network such as Google's AdSense.
- Sell your own advertising type.
In any crate, coordinating your Web site marketing to attract visitors in the "right" decision making stage creates a win-win situation. Your visitors find the information they need and you profit - through sales, advertising, or affiliate revenue - by meeting those needs.
Bobette Kyle draws upon 10+ years of Marketing/Executive knowable, Marketing MBA, and online marketing research in her writing. Her book, "How Much for Just the Spider? Strategic Web Site Marketing for Small-Budget Businesses", shows how to better find, target, and attract Web customers. Read about it at WebSiteMarketingPlan.com - http://WebSiteMarketingPlan.com.
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